The most popular messaging platform WhatsApp on Wednesday published advertisements in key newspapers in India to tackle the spread of misinformation, caused by fake messages that prompted mob killings.
“Together we can fight false information,” read full-page advertisements in some top English language-newspapers, part of a series that will also feature in regional-language dailies.
It urged users to check information before sharing it and cautioned them about the spread of fake news.
“We are starting an education campaign in India on how to spot fake news and rumours,” a WhatsApp spokesman said in a statement.
“Our first step is placing newspaper advertisements in English and Hindi and several other languages. We will build on these efforts.”
During the week, it aims to publish similar advertisements in regional dailies across India, from Gujarat, Maharashtra and Rajasthan to Uttar Pradesh, it added.