Marchionne announces new 5-year revival plan for Alfa in 2014

Alfa Romeo

Sergio Marchionne, who became the CEO of Fiat in 2004, has so far implied three revival plans for Alfa Romeo. However, none of them worked for the brand.

In a fresh effort to revive the brand, Marchionne has promised a five-year strategy that will be unveiled in early 2014.

“We continue to work in a pretty determined fashion in trying to reshape the Alfa Romeo platform and I think we will be in which is better viagra or cialis a position to outline more at the end of the first quarter of 2014,” Marchionne said during a conference call with analysts.

The plan for Fiat Group and Chrysler is likely to be revealed in late April 2014.

For Alfa Romeo, the plan focuses on a new rear and all-wheel-drive platform which is currently under development. A small team of engineers coordinated by Harald Wester, Alfa Romeo and Maserati CEO and Fiat-Chrysler’s chief technical officer are currently working on it.

At least four new Alfa Romeos will be based on this platform – the Giulia mid-sized sedan and wagon, a large flagship sedan and a mid-sized SUV.

Post Author: Dinesh Chandra

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