Sergio Marchionne, who became the CEO of Fiat in 2004, has so far implied three revival plans for Alfa Romeo. However, none of them worked for the brand.
In a fresh effort to revive the brand, Marchionne has promised a five-year strategy that will be unveiled in early 2014.
“We continue to work in a pretty determined fashion in trying to reshape the Alfa Romeo platform and I think we will be in which is better viagra or cialis a position to outline more at the end of the first quarter of 2014,” Marchionne said during a conference call with analysts.
The plan for Fiat Group and Chrysler is likely to be revealed in late April 2014.
For Alfa Romeo, the plan focuses on a new rear and all-wheel-drive platform which is currently under development. A small team of engineers coordinated by Harald Wester, Alfa Romeo and Maserati CEO and Fiat-Chrysler’s chief technical officer are currently working on it.
At least four new Alfa Romeos will be based on this platform – the Giulia mid-sized sedan and wagon, a large flagship sedan and a mid-sized SUV.