In a bid to achieve the sales target of 50 lakhs units in India, Honda Motorcycle & Scooter India has announced that no less than 15 new models will be launched in the country this year.
“With India contribution reaching 25 per cent of global Honda motorcycle sales this year; India is and will remain Honda’s priority market globally. However, I consider 50 lakk units to be the turning point of Honda in India,” Keita Muramatsu, President & CEO, HMSI was quoted as saying.
According to Muramatsu, Honda will launch the 15 new models as part of the company’s aggressive business expansion plan.
During the April-January period, Honda sold 36,92,374 units, against the 30,01,414 units in previous fiscal.
According to HMSI Vice President, Sales and Marketing, Yadvinder S Guleria, the company aims to achieve the target of 45 lakh units in the current fiscal.
“Once our fourth factory (in Gujarat) comes up in January 2016, we will eventually cross the 50 lakh mark,” he said.
Honda has already launched the new CB Unicorn 160 in January this year and introduced six new models in just two months. The upcoming launches include new Activa, 2015 Dream Yuga and Dream Neo and scooter Dio, and a new CB Shine motorcycle.