German luxury carmaker Mercedes-Benz has launched three new models – S500 Coupe, S63 AMG Coupe and SUV G63 AMG ‘Crazy Colour’ edition. The three ultra-luxury vehicles are priced between Rs 2 crore and Rs 2.60 crore (ex-showroom Delhi).
An exclusive ‘designo’ platform has also been launched along with the new cars. The platform lets customers choose exclusive paints, high quality interiors, trims and features.
“The fully customized S-Class Coupe is priced at Rs 2 crore, the top end AMG S 63 Coupe at Rs 2.60 crore and the AMG G63 ‘Crazy Colour’ edition at Rs 2.17 crore (all prices ex-showroom Delhi),” the company said in a statement.
Mercedes-Benz India Managing Director & CEO Eberhard Kern said: “It is never before that Mercedes-Benz has launched three exclusive luxury cars in a day. These three supremely exclusive cars live up to our claim of ‘Best or Nothing’ in the most detailed and compelling fashion.”
On ‘designo’ platform, Kern said: “We have seen an increasing demand for exclusivity and customisation from our customers and the launch of the ‘designo’ range will further reinforce Mercedes-Benz’s customer focused approach, transforming customer delight to the next level.”
Mercedes Benz has plans to launch no less than 15 new products this year and so far it has launched nine in the Indian market.