Bajaj Auto has launched its premium bike from the KTM platform, saying it expects to clock higher sales from the premium segment.
Priced at Rs 1.8 lakh, the KTM 390 Duke is the second offering from the KTM portfolio. The first KTM offering, KTM 200 Duke, was launched back in January 2012.
“The company expects volumes to grow in double-digits with the launch,” vice-president for Probiking, Amit Nandi, said at the launch.
Bajaj reported a 5.32 per cent fall in its motorcycle sales at 3,04,780 units in May against 3,21,922 units in the corresponding month the previous year.
“The KTM 390 Duke is conceived, designed and developed at the Chakan plant. With the new offering we have created a new segment not only in the domestic market but globally as well. So, there will be no direct competition to this product,” Bajaj claimed.
“KTM sold 1.07 lakh bikes last year globally and we plan to roll out 2 lakh bikes by 2017 with half of them coming from the Chakan plant alone,” Bajaj said.